Brand guidelines, also known as brand style guides, ensure a consistent and cohesive brand identity.

They cover elements like the logo, colour palette, typography, imagery, and brand voice, ensuring that all communications accurately reflect the brand's core values and mission.

These guidelines are crucial for building brand recognition and trust. They serve as a reference for teams and partners, ensuring consistent visual and verbal identity. This consistency strengthens the brand's reputation and helps it stand out in a competitive marketplace.