Colours
Our colours serve as the foundation of our brand identity, consistently applied to the main text and key elements. They also highlight specific features, add contrast for visual interest, and enhance icons, illustrations, and small elements that need to stand out. The Coronation brand has two distinct colour palettes based on what it is to be used for.
Corporate Palette
These colours are used in all materials related to or being shared with Corporate (business-to-business) partners. This palette is not to be used for materials related to products marketed to consumers (individuals).
Pantone Black 3
C60 | M45 | Y45 | K1000
R0 | G0 | B0
#000000
R255 | G255 | B255
#FFFFFF
90% Black
K90
R26 | G26 | B26
HEX #1a1a1a
70% Black
K70
R77 | G77 | B77
HEX #4d4d4d
50% Black
K50
R128 | G128 | B128
#000000
30% Black
K30
R179 | G179 | B179
HEX #b3b3b3
10% Black
K10
R230 | G230 | B230
#e6e7e8
Pantone 185
C0 | M93 | Y79 | K0
R255 | G0 | B43
HEX #ff002b
Pantone 151
C0 | M60 | Y100 | K0
R255 | G130 | B0
HEX #ff8200
Pantone 355
C91 | M0 | Y100 | K0
R0 | G150 | B57
HEX #009639
Orange-Red Gradient
Orange: 30 | Midpoint: 50 | Red: 90
Angle: 25°
Consumer Palette
The colours chosen are subtle yet confident reflecting the Coronation brand sentiment. For consumer-facing applications, brighter shades take priority to achieve a friendlier, more approachable tone.
Pantone 528
C35 | M58 | Y0 | K0
R181 | G128 | B209
HEX #b580d1
Pantone 305
C54 | M0 | Y6 | K0
R89 | G203 | B232
HEX #59cbe8
Pantone 382
C28 | M0 | Y100 | K0
R196 | G214 | B0
HEX #c4d600
Pantone Black 3
C60 | M45 | Y45 | K100
R0 G0 B0
#000000
*body copy: C0 | M0 | Y0 | K100
R255 | G255 | B255
#FFFFFF
90% Black
K90
R26 | G26 | B26
HEX #1a1a1a
70% Black
K70
R77 | G77 | B77
HEX #4d4d4d
50% Black
K50
R128 | G128 | B128
#000000
30% Black
K30
R179 | G179 | B179
HEX #b3b3b3
10% Black
K10
R230 | G230 | B230
#e6e7e8
Colours must comply with our colours guidelines. Learn more about the Colours